Our values
We're pragmatic idealists
We believe a better world is possible – and we’re realistic about how we create it.
OUR WAY
Creating practical steps to achieve big ambitions
Staying optimistic – especially in moments of challenge
Having a ‘test and explore’ attitude
NOT THE WAY
Presenting wildly optimistic ideas that aren't rooted in reality
Making over-inflated claims
Being all talk and no action
We care
We care about our world and its people.
Our Way
Always asking what we'd do if we really meant it
Ensuring inclusion from the outset, not an add-on
Generously sharing knowledge, experience and solutions
Not the way
Losing sight of our mission and our reason for existing
Closing down creative exploration by criticism and judgement
Working at speed without care for all involved
We build from multiple perspectives
We connect across sectors and viewpoints.
OUR WAY
Being curious about people, places and ideas
Being open to ideas from a wide frame of reference
Using our imagination – and encouraging others to use theirs
NOT THE WAY
Working only with the usual suspects
Avoiding or ignoring input from others
Asking the same old questions and sharing the same old solutions
We challenge assumptions
We encourage fresh thinking to create new possibilities.
OUR WAY
Stepping up and speaking out
Learning fast from ‘failure’
Having the confidence to try new things
NOT THE WAY
Excusing our own actions by ‘just following orders’
Doing things without really understanding why
Getting complacent and not pushing ourselves