Advisory practice
Accelerate deep organisational change
To unlock sustained and transformational change, you need power, passion and legitimacy. Our interventions seek to align all three. Working with your top and extended leadership teams to mobilise change, we build your leadership capability while working on and connecting culture and strategy. It’s a powerful and pragmatic approach to cultivating high-performance teams and delivering impact.
We understand that every challenge is different. Let's start a conversation to explore how we can support you.
How we support you
DIAGNOSE
We gather insight to help you get to the heart of the challenge.
DESIGN
We co-create the approach with you for maximum impact.
DELIVER
We activate deep change in your organisation.
Why choose us?
We understand the leadership challenges you face and what it takes to create change. We also care deeply about the leaders we work alongside and the missions our partners are on.
While we bring deep expertise in strategy, culture and leadership development, we don’t come with all the answers – and we won’t push for simple solutions. Instead, we listen and help you to slow down, think more deeply and consider other perspectives.
Our work is infused with creativity, provocation and lightness of touch, inspiring you to think bigger, disrupt your mindset and pioneer change in your system.
Our advisors
A selection of people we work with and people we’re learning from – bringing expertise across executive leadership development, culture change, strategy, DEI, sustainability, technology, and health and wellbeing.
Tamsin Cooper
Strategy Expert & Forward Institute Advisory Practice Director
Tamsin's an experienced strategist, holding a number of senior strategy roles in government. She recently led the National Food Strategy, resulting in a plan to transform the food system. She has run a think tank and was a consultant for the European Commission.
Becky Rea
Innovation Expert & Leadership Practitioner
Working with leaders and their teams to deliver large-scale transformation in the UK, Europe and North America, Becky has worked with organisations including IKEA, Bupa and BP.
Matt White
Purpose Expert & Leadership Practitioner
Matt has worked in leadership development for over 20 years, running programmes, coaching teams and working with individuals. He started in Unilever before working at What If Innovation as part of their organisational change team.
Scott Morrison
Brand & Impact Expert
Scott has over 20 years' experience of leading fast turnarounds, rapid growth teams and global excellence hubs, working with some of the world’s most commercially ambitious companies and agencies including Saatchi & Saatchi, Nike and Levi's.
Professor Veronica Hope Hailey
Trust & Leadership Expert
Veronica is Professor Emeritus at the University of Bath. An expert in trust, she has conducted multiple pieces of cutting-edge research on the rupture and repair of trust and its intersections with leadership and culture.
Margaret Heffernan
Former Tech CEO & Joint Lead Faculty
Serial entrepreneur Margaret advises private and public businesses, mentors senior and chief executives, and writes for the Financial Times. Her books include 'Wilful Blindness' and 'Uncharted', and her TED Talks have been seen by over six million people.
Ruth Turner
Senior Advisor
Ruth was a senior advisor to Tony Blair as Prime Minister and as he set up his post-premiership network of organisations. She led the Faith Foundation, served as Director of Government Relations in No 10 and has worked extensively with cabinet ministers, CEOs, public health experts, scientists, artists, inventors, religious extremists and global sports stars.
Matthew Cushen
Entrepreneur & Investor
Matthew has held strategic and operational roles in large organisations, bringing a potent mix of commercial acumen and deep knowledge of the retail industry. An innovator, entrepreneur and seed investor, he creates the conditions for innovation to thrive.
Roger Noon
Culture Change Expert
Roger has spent the last decade in large multinational banks working out how to understand culture and strengthen behaviours to improve conduct, risk management and business performance.
Kate Simpson
Systems Change Expert
Director of the Systemcraft Institute, Kate creates collective solutions to complex problems. She provides thought leadership and practice innovation on approaches for generating change in complex systems.
Geoff McDonald
Wellbeing Expert
As a global advocate, campaigner and consultant, Geoff addresses the stigma of mental ill-health in workplaces and helps organisations embed purpose as a key driver of business performance. He was previously Global VP of Human Resources for Unilever.
Ed Gillespie
Sustainability Expert
Ed founded an award-winning communications agency and is a writer, communications specialist, entrepreneur and futurist. He's a director of Greenpeace UK, a trustee of Ecolibrium and Chief Futurist at the Global Destination Sustainability Movement.
Professor Jonathon Gosling
Joint Lead Faculty
Jonathon is Emeritus Professor of Leadership at Exeter Business School and Distinguished Visiting Professor at INSEAD. He served for 10 years on the advisory board of the UK Defence Academy and is a co-director of the European Leadership Centre.